General Details:
Client: Belmont Irrigation
Industry: Irrigation & Landscape Services
Project Type: Website Rebuild & Ongoing Development
Platform: WordPress
Services: Development, Content Strategy, SEO Support
Location: Southeastern Massachusetts
Project Overview:
Belmont Irrigation came to me after losing access to their original website, leaving the business without a reliable online presence. I rebuilt the site on a new domain, restoring a functional marketing foundation and giving the business a stable platform to move forward.
From there, the project evolved into a content-driven system focused on long-term search visibility and growth. This included developing ongoing articles, improving internal linking between pages, and building out cornerstone content to support key services. These efforts were guided by search data and user behavior, helping to inform which topics and locations to prioritize.
From there, the project evolved into a broader effort focused on visibility and growth. I expanded the site with town-specific service pages to capture local search traffic, refined the homepage to better highlight core services, and supported the business with foundational setup including hosting, email, and online profiles.
The result is a website that continues to grow over time, supporting Belmont’s marketing efforts with increasing search visibility, consistent content development, and a structure designed to evolve alongside the business.
Project Summary:
- Rebuilt website on a new domain after loss of access to the original site
- WordPress development and ongoing site maintenance
- Creation and expansion of town-specific service pages for local SEO
- Development of content-driven article system to support search visibility
- Internal linking strategy connecting articles, services, and town pages
- Ongoing refinement of homepage and service messaging as offerings evolved
- Integration of social profiles and content distribution channels
- Staging setup, deployment, and ongoing technical support
Project Role:
I handle the ongoing development, content implementation, and site optimization for Belmont Irrigation, working closely with the business owners to translate their goals into a clear, effective online presence.
My role has evolved over time from rebuilding the original site to guiding its continued growth. This includes refining page structure, implementing new service offerings, developing content layouts, and supporting ongoing SEO efforts. Decisions are informed by search data and user behavior, helping to shape both the site’s structure and its content strategy.
I also manage staging, deployment, and technical updates, ensuring that new content and changes can be introduced smoothly as the site continues to evolve.
