General Details:
Client: Frissn Creative Studio
Project Type: Website Development (Pre-Launch / Proof of Concept + Landing Page)
Scope: Front-end development, prototype development, custom template work, hosting & launch setup
Platform: WordPress (Kalium theme, custom template)
Status: Initial landing page complete, full site in development
Project Overview
Frissn Creative required early-stage development support to help translate design concepts into working components ahead of a larger site build.
The focus was on validating key ideas—particularly around animation, messaging, and layout—so the project could move forward with clarity. Rather than treating the work as a simple landing page build, the goal was to establish a solid technical foundation and reduce uncertainty before full development began.
Project Summary
Early in the process, I built a series of proof-of-concept components to test how key parts of the design would behave in a real environment. This included an animated flowchart/timeline concept and multiple variations of scroll-based messaging in the homepage hero.
Rather than overthinking how these elements might work, the focus was on building and testing them early. This helped ground more abstract ideas and made it easier to refine the approach before committing to a full implementation.
To support this flexibility, a custom page template was developed within the WordPress theme, allowing for greater control over layout and behavior while still leveraging the existing framework.
Once these core elements were validated, the remaining build moved efficiently. Layouts were implemented to match the design specifications, and the site was prepared for launch with hosting and infrastructure set up to support the next phase of development.
As a result, when the project transitioned into full development, most of the complex decisions had already been resolved.
Project Role
I worked closely with the design team to translate their concepts into functional, testable components and ultimately into a working landing page.
This involved interpreting design intent, building interactive elements to validate key ideas, and developing a flexible implementation within WordPress that could support future expansion.
A significant part of my role was reducing uncertainty early—using hands-on development to move past theoretical discussions and confirm what would actually work in practice.
In addition to development work, I handled technical setup for launch, including hosting configuration and email setup for the team.
