General Details:
Client: Nordgren-Fandrich Insurance Agency
Industry: Insurance
Project Type: Website Redesign
Platform: WordPress
Services: Design, Development & Content Strategy
Location: Easton, Massachusetts
Project Overview:
Nordgren-Fandrich Insurance Agency is one of my longest-standing clients and a local business just a few minutes from my home office. I originally reached out after noticing that their previous website no longer reflected the professionalism of the agency or the quality of service they provide.
I put together a full redesign proposal, including visual mockups, and introduced myself in person. That initial outreach led to an ongoing working relationship and multiple redesigns over the years.
This latest version focuses on presenting the agency as modern, trustworthy, and deeply rooted in the local community. As a family-owned business with long-standing ties to the Easton and West Bridgewater area, it was important that the site reflect not just professionalism, but also the personal, relationship-driven approach they bring to their work.
The focus of this build was on creating a clear, trustworthy presentation of the agency’s services, making it easy for potential clients to understand their options and take the next step.
Project Summary
- Full website redesign aligned with current branding and user expectations
- WordPress development and Theme Customization
- Structured content to improve clarity and navigation
- Staging environment for collaborative feedback during development
- Fully responsive design for desktop and mobile users
- Content refinement to better communicate services and build trust
- Blog and article integration to support ongoing content updates
Project Role:
For this project, I handled the website redesign, WordPress development, and content planning. I also set up a staging environment so the client could review progress throughout the build, making the process more collaborative and transparent from start to finish.
My approach focused on creating a site that is not only visually strong, but also to present the agency professionally and supports their ongoing marketing efforts.
